In 2006 Cabela’s web site was ranked No. 1 in the outdoor retailer industry and the company was named Company of the Year in Sporting Classics magazine’s prestigious Awards of Excellence. Dick, Mary and Jim Cabela are members of the Sporting Goods Industry Hall of Fame, and Dick Cabela is a member of the Direct Marketing Association Hall of Fame. Over the years Cabela’s has received numerous recognitions for its work with conservation organizations. In addition, Cabela’s employees were instrumental in naming the company one of the Top 100 Companies to Work For in Fortune magazine’s January 2000 issue.
Despite the accolades and growth, Cabela’s continues to embrace the original philosophy that the customer is No. 1 – a philosophy instilled by company founders Jim and Dick Cabela. This dedication to the customer is just one of many reasons Cabela’s is what the family always knew it could be – a dream come true.